How full are Batumi flats and hotels in each month?
Batumi, Georgia, has one of the most seasonal accommodation markets in the region. A sample of the city's hotels tracked by Galt & Taggart ran from 37% to 39% occupancy in the first three months of 2024 to 80% in July and August, and in 2025 it reached 91% in August. Short-stay flats move less: AirROI's figures for active Airbnb listings range from about 30% in December to about 49% in August. Hotels fill far more in summer, while flats keep a steadier but lower base, partly because their stays are longer in winter.
This page brings the monthly series together: hotels for 2024, 2025 and early 2026, short-stay flats by month with length of stay and booking lead time, visits to Adjara by quarter, and the reasons the trackers disagree. Pricing by season is covered separately in our seasonal pricing guide.
Month by month
| Month | Hotels 2024 | Hotels 2025 | Hotels 2026 | Flats | Average stay, nights | Booked ahead, days |
|---|---|---|---|---|---|---|
| January | 37% | 51% | 37% | 32.1% | 8.8 | 18 |
| February | 38% | 47% | 30% | 38.1% | 9.9 | 15 |
| March | 39% | 51% | 25% | 36.6% | 9.0 | 15 |
| April | 49% | 63% | - | 38.4% | 9.5 | 21 |
| May | 51% | 70% | - | 36.1% | 8.2 | 26 |
| June | 66% | 71% | - | 40.2% | 8.2 | 29 |
| July | 80% | 83% | - | 45.2% | 7.9 | 39 |
| August | 80% | 91% | - | 48.8% | 6.4 | 39 |
| September | 67% | 74% | - | 41.8% | 7.4 | 31 |
| October | 58% | - | - | 36.3% | 7.9 | 23 |
| November | 52% | - | - | 36.5% | 8.6 | 16 |
| December | 48% | - | - | 30.4% | 7.4 | 16 |
A dash means the figure had not been published by 20 October 2026. The hotel figures come from 3 editions of the same report, and Galt & Taggart notes that its hotel sample changes between editions, so small differences between years partly reflect the sample. The flat figures cover September 2025 to August 2026 and are averages for listings active in each month.
Hotels: a sharp summer peak
Batumi's hotel year has a clear shape. Occupancy builds from April, passes 65% in June and peaks in July and August; in 2025 August reached 91%. Galt & Taggart put the full-year figure at 55.4% in 2024, after 47.3% in 2023 and 54.8% in 2022. Room rates follow the same curve: the average rate in its sample, without VAT, rose from USD 70 in January 2024 to USD 139 in August 2024, and from USD 76 in February 2025 to USD 144 in August 2025.
| Quarter | Year before | Latest |
|---|---|---|
| First quarter | 47% (2025) | 31% (2026) |
| Second quarter | 58% (2024) | 68% (2025) |
| Third quarter | 76% (2024) | 83% (2025) |
| Fourth quarter | 36.9% (2023) | 52.5% (2024) |
The first quarter of 2026 was weak: hotel occupancy fell to 31% from 47% a year earlier, though the average rate rose to USD 81 from USD 74. Galt & Taggart linked the drop to Batumi's heavy reliance on visitors from the Middle East, who had accounted for more than half of the hotel nights sold in late 2024. Branded hotels measured by STR, a smaller sample of chain hotels, showed 59.9% in the first quarter of 2025 and 73.6% for the whole of 2025, higher than the broader sample.
Short-stay flats: a flatter curve
For flats let by the night, AirROI's figures run from 30.4% in December to 48.8% in August, a gap of about 18 percentage points against 44 points between February and August for the hotel sample in 2025. Over two years, AirROI's calendar-month averages put August at about 49% and December at about 32%; June to September averages 44%, against 36% for the rest of the year.
Two other monthly measures help explain the pattern. Stays are longest in winter, 9.9 nights on average in February, when more guests come for weeks rather than days, and shortest in August, 6.4 nights. Guests book furthest ahead for July and August, 39 days on average, against 15 days in February and March. By size, AirROI shows almost no difference in occupancy between studios, one-bedroom and two-bedroom flats, all at 36% to 37%, while larger flats fill less often, 31% for 4 bedrooms. Airbtics, measuring differently, finds studios ahead at 56%.
Visitors behind the numbers
| Quarter | 2025 | 2026 |
|---|---|---|
| January to March | 301.8 | 306.0 |
| April to June | 629.8 | 621.3 |
| July to September | 1,274.4 | - |
| October to December | 466.9 | - |
The third quarter brought 47.7% of the year's visits to Adjara in 2025, more than 4 times the first quarter. Passenger numbers at Batumi airport rose from 951,766 in 2024 to 1,230,200 in 2025, but its traffic fell 25.6% in the first quarter of 2026, while visits to Adjara as a whole held steady because many visitors arrive by land. The summer recovered: Adjara's government reported more than 2 million visitors in the first 7 months of 2026, and 906 flights at Batumi airport in July, 31% more than a year earlier.
Tbilisi for comparison
The capital's hotels follow a much gentler curve. In the same Galt & Taggart sample, Tbilisi hotels ranged from 40% in January and March 2024 to 68% in September, with spring and autumn as busy as summer, and averaged 54.1% for the year, almost the same as Batumi's 55.4%. The difference is in the shape: Batumi's August is about twice its winter months, while Tbilisi's best month is about 1.7 times its weakest. Tbilisi also held up better in early 2026, when its hotels reached 43% in the first quarter against 39% a year earlier, while Batumi's fell. For an owner, Tbilisi means a steadier but less spectacular year; our guide to Airbnb in Tbilisi covers its flats.
Why the trackers disagree
The same city produces annual occupancy figures from about 22% to about 60% depending on the source, and the differences are mostly about method:
- Which nights count. AirDNA divides booked nights by nights a listing was available and excludes nights the owner blocked. AirROI's method counts blocked nights as unbooked, which gives lower figures, although its Batumi page describes the share of open nights.
- Which listings count. Airbtics leaves out listings unavailable for 90 days or more in the year and those never booked, and reports a median rather than an average.
- Which hotels count. Galt & Taggart uses a sample of selected hotels that changes between editions; STR covers branded hotels only. For the first quarter of 2025 they show 47% and 59.9%.
- Revised history. AirDNA changed how it detects bookings in 2026, so its earlier and later figures for nights booked cannot be compared, and AirROI revises past months as data improves.
Use one source for comparisons over time, and note the date you checked it.
Supply: the pressure on future occupancy
Galt & Taggart put the number of Batumi flats let for short stays at roughly 18,000 to 20,000 when 2024 ended, and projects about 35,000 to 40,000 by the close of 2029. By its calculation, keeping occupancy at current levels would need visitor arrivals, or the length of their stays, to grow by about 15% a year. Branded hotel rooms are rising too, from 2,966 in 2024 to 4,079 planned by 2027-2029. More supply mainly threatens the shoulder and winter months, when demand is already thin.
What the figures mean for an owner
- Open the summer calendar early. With bookings for July and August made 39 days ahead on average, a flat that opens its summer dates late misses the planners.
- Plan for long winter stays. Stays of 9 to 10 nights in February and April suit weekly and monthly discounts.
- Expect a narrow peak. In the hotel sample, July and August were about twice as full as March in 2024 and about 1.7 times as full in 2025; budget the year on the shoulder months, not on August.
- Watch the source markets. The weak start to 2026 shows how quickly a drop in one group of visitors reaches occupancy.
The income side, including a winter switch to monthly tenants, is worked through in our guide to Airbnb in Batumi.
Measuring your own occupancy
Track it the way the better trackers do: for each month, divide the nights booked by the nights the flat was available to book, and record the nights you blocked for yourself or for repairs separately. Compare the result with the month in the table above, not with the annual average, and with the same month a year earlier. A flat well below the market in July and August usually has a price, photo or listing problem; one below the market only in winter may simply need a monthly rate.
Using the data step by step
Pick one source
And stick to it for comparisons.
Compare month with month
Not a month with the year.
Separate hotels and flats
They follow different curves.
Check the visitor trend
Quarterly visits and airport traffic.
Set your plan
Prices, minimum stays and winter model.
Review each quarter
Against the latest published figures.
Risks and exceptions
- Source markets. A fall in one group of visitors can cut a quarter sharply.
- New supply. Short-stay flats are expected to roughly double by 2029.
- Changing samples. Published figures are revised between editions.
- Average versus your flat. Location and listing quality move a flat far from the average.
- Short peak. Two strong months carry much of the year.
Frequently asked questions
What is the occupancy rate in Batumi in August?
About 49% for short-stay flats on AirROI's data and 91% for a sample of hotels in 2025.
Which is the weakest month in Batumi?
December for flats on AirROI; February and March for hotels.
What is Batumi's average yearly occupancy?
About 55% for the hotel sample in 2024; 35.5% to 54% for flats, depending on the tracker.
Do studios fill better than larger flats?
AirROI shows no difference up to 2 bedrooms; Airbtics finds studios ahead.
How far ahead do guests book Batumi in summer?
About 39 days for July and August.
How long do guests stay in winter?
About 9 to 10 nights on average in February to April.
Why did occupancy fall in early 2026?
Fewer visitors from the Middle East, according to Galt & Taggart.
Why do trackers give different numbers?
They count nights and listings differently.
Sources
- Tourism Market Watch: 2024 review and 2025 outlook, Galt & Taggart, 31 January 2025 (accessed 20 October 2026)
- Tourism Market Watch, 2Q25, Galt & Taggart, 23 July 2025 (accessed 20 October 2026)
- Tourism Market Watch, 3Q25, Galt & Taggart, 31 October 2025 (accessed 20 October 2026)
- Tourism Market Watch, 1Q26, Galt & Taggart, 21 April 2026 (accessed 20 October 2026)
- Tourism in Ajara, Galt & Taggart (accessed 20 October 2026)
- Batumi market data, AirROI (accessed 20 October 2026)
- Calculator methodology, AirROI (accessed 20 October 2026)
- Airbnb revenue in Batumi, Airbtics, 16 October 2026 (accessed 20 October 2026)
- How AirDNA calculates occupancy, AirDNA, 20 August 2026 (accessed 20 October 2026)
- Statistical overview, first quarter 2025 and 2025, Georgian National Tourism Administration (accessed 20 October 2026)
- Inbound tourism statistics, second quarter 2026, Geostat, 30 July 2026 (accessed 20 October 2026)
- Inbound visits in the first quarter of 2026, Civil Georgia, 30 April 2026 (accessed 20 October 2026)
- Airport passenger statistics, Georgian Civil Aviation Agency (accessed 20 October 2026)
- Batumi airport traffic in the first quarter of 2026, Caspian Post, 28 April 2026 (accessed 20 October 2026)
- Adjara attracts more than 2 million visitors, International Investment, 11 September 2026 (accessed 20 October 2026)
Change log
- - Data page published from Galt & Taggart Tourism Market Watch reports, AirROI, Airbtics and AirDNA, GNTA, Geostat, the Civil Aviation Agency and the Government of Adjara.